Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should be focusing the majority of your efforts on getting your visitors from the search engines. The search engines generate targeted traffic and the great news is its costs you nothing.
Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The more relevant and precise the search results the better the user experience and therefore the greater the chance the user will user will return. The more frequently users return to the search engine the more opportunity and income the search engines create. Your task is to work to achieve similar goals for your web pages.Make your users experience your number one priority so they return to your web pages time and time again.
So what should you do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can create and publish great content and persuade other web site owners to link to it or you can advertise on the search engines using PPC (Pay Per Click).
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. Keywords tell the search engines what the user is looking for. The search engine performs a look up on its enormous indexes to fetch a list of web pages that contain instances of the keyword and returns them in a predefined order of relevance. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.
Relevance is a function of the keywords in the text of the webpage and authority is determined by the number and type of back links . The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.
Back links determine the fate of a web page and are a key consideration.
Back links have two important properties their ability to influence your page ranking and their ability to bring traffic to your site from places on the Internet. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Some back links have more value than others.
Back links from web pages that contain content related to your web page have an impact on the authority of your web page.The higher the authority of the linking pages, the higher is the authority passed to your pages.
Recent Comments