There is a growing shift in advertising spending going on for businesses large and small. I am not referring to doing some advertising on the internet. What I am talking about is doing outdoor media advertising and more specifically truck advertising.
Outdoor media has many forms, but one of the ways that is gaining huge popularity is the use of truckside advertising.
Today a prospect has a lot of choices on whether or not they want to see an advertisement. With Tivo and Satellite being owned by most consumers, they can easily have all traditional advertising turned off.
That is why a lot of businesses are looking for alternative forms of advertising. They are begging for more mediums to reach the consumer.
But not only do they ask for different ways to get to the consumer, they also want it effective.
Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off. With the way the ad reaches the customer you can see why.
You have the advertisers message or brand boldly displayed on a truckside or on a mobile billboards. Those are usually vehicles specifically made just for the task of being a mobile billboard.
With their message boldly displayed, and appearing to them in traffic. A consumer has no choice but to read it. For an advertiser to create more brand recognition, this might be a way for them to do that.
Then when you put it side by side to other forms of media advertising. The mobile billboards prices are actually very competitive, if not cheaper for what you get.
Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them. More than likely during rush hour or when they are stuck in traffic. So the consumer is left with no other choice but reading the ad. With that in it’s favor their add can easily be shown.
When you understand how much is being spent on outdoor media, you realize a lot of businesses are taking advantage of its potential. In 2004 alone, $5.8 billion dollars was spent.
So for a business in search of creative ways to get their ads out, using advertising trucks is something they should think about.
Not the usual stand alone billboards people are used to seeing. But something that will be smack dab in the face of the consumer is definitely going to get the message across.
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