Sponsoring MLM Distributors Has Never Been Easier
Just who is Bill Britt, anyways? And who cares?
Bill Britt was a frustrated white collar City Manager in North Carolina before becoming an Amway Legend. (This was more than 30 years ago). Immediately after becoming involved, he began to break sales records – and his organization has not slowed down for more than 30 years. Today’s estimates are that Bill has somewhere around 2 million distributors in his MLM team, which is larger than any other person in the world outside of Dexter Yager. (It just so happens that Dexter Yager’s business includes Bill Britt’s…)
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When hearing about Bill, the income predictions fly. For three years starting in 2002, I was an active Amway distributor (then known as Quixtar) at which time I had the privilege of attending several events where Bill Britt was a keynote speaker. I heard income speculations ranging from ridiculous to outrageous. (The highest rumors were upwards of $300 million annually). (As a brief note – I am not in any way involved with the Amway corporation today, and this can in no way be construed as an income claim – I’m merely reporting what I heard.)
The loyalty of Bill Britt’s Amway team is unsurpassed in the MLM profession. Bill Britt was the keynote speaker at a major conference I attended in 2005 in Long Beach, CA. The room applauded when he entered, and silenced while he spoke. The reverence he had from his audience was on par with a Rock Star, or one of the ancient Egyptian Pharoahs – I’ve never seen anything like it. I think he talked more about religion and politics than he did about Amway, which didn’t surprise me that much because I had been going to Amway events for 3 years – and they all do that.
Bill Britt built the foundation for his business in the late 1960′s and 1970′s through traditional Network Marketing tactics, including home meetings, hotel briefings, Saturday training events, and weekend Seminar excursions.
In addition to his Amway business, Bill Britt also has one of the largest and most profitable personal development companies in the world, called Britt Worldwide. Britt Worldwide distributes seminars, tapes, books, cds and coaching to millions of entrepreneurs in the Amway organization. It is estimated that more than 90% of Bill Britt’s income comes from CDs, books, and seminars, although there is no way to verify this claim other than pure conjecture.
Bill Britt’s preaching resonates with that of popular Christian churches – unlimited riches by following God’s laws, limited government interference in business, and placing the family above all else – he even occasionally manages to throw the Amway business in there.
Taking a look at Bill’s business objectively, one has to admire what he accomplished – however it seems as if a great deal of his business strategies have become out dated over the last 15 years, and his Amway business went through a time of struggle. This is because of not adapting 1970′s strategies to a space age marketplace.
I joined Amway in 2002 (when they were flying the Quixtar flag) and I struggled for 3 years doing absolutely EVERYTHING I was told by my upline sponsor.
I quit Amway after doing a thorough business analysis and determining that my efforts would be much more productive in a younger company with less name recognition and more room for growth. The results have been absolutely astounding. However, I still have great respect for Bill Britt, his organization, and their accomplishments over the last 30 years. My biggest insight I took from getting to know Bill Britt is this:
The financial possibilities of building a prosperous MLM organization are virtually unlimited if you do it right.
In short – Bill Britt is nothing short of an icon in American business. Think what you may of Amway – this man has done something quite remarkable and we can all learn a thing or two from his success.
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