Facebook is one of those cutting edge strategies that you’ve got to pay attention to if you want to prosper online in your business. It’s currently the #3 rated website online according to Alexa.com, and in the last month it has been ranked #2 (as of September 2009, when this post was written), right behind Google. The fact is, that the there is not a hotter social trend on the whole internet, and you should be taking advantage of it as much as possible. My overall intention with this message is to warn about some mistakes that most people make, as well as give you a strategy that personally increases my sales by 200%.
First we need to ask what the main purpose of Facebook is for the majority of online users. To break things into absolute basics, social networks are built to do just that, be social and network. There isn’t a person alive who just LOVES being annoyed to death by offers all day and night. I can’t even describe how irritating and demeaning this is to all of our businesses when someone decides they’re going to spam the universe with all of their information. (If you’re doing that, stop it.)
So what you want to do is just be on Facebook to really connect with people, and to benefit them in some way if you can. If your goal is to improve others lives, simply convey value in your messages and they are find to send out, as long as the sole purpose of the message isn’t to sell something! Remember, have a goal of solving problems in all the actions you take, and others will be attracted to your business offers all on their own.
This is a universal concept that applies in every imaginable business setting. You never want to be the person who’s ‘just out to get the sale’. You want to be the person who gives without any thought in return, and adds value to everyone around you. I have. It is extremely irritating and invasive, just as it is to get the same canned marketing pitch on Facebook day after day after day.
I want to be clear about the way I use this website. Even though Facebook isn’t my most used strategy, I do use it quite a bit. What I do is I use Facebook to personally connect with the people who subscribe to my newsletters via my other marketing and promotional efforts. By performing the simple act of connecting with my subscribers, I sell twice as much product as I did from the same amount of people, because they relate to me on a more personal level. Isn’t that easy? All I do after that is just respond to people who send me messages. I don’t take too much time doing this, I just respond to all of my messages a couple of times per week.
It’s amazing how few business people there are out there who actually take the time to connect with their customers. I’ve made a lot of great friends this way, and A LOT of money, without annoying a single person. Why don’t you test it out in your business? You’ve got nothing to lose!
Remember, just keep in mind the following principle and you’ll be ok. Give with abundance, and you’ll recieve with abundance as a result. This IS the way attraction marketing works. I’ll see you on Facebook.
David Wood is an expert in teaching people how to create incredible business relationships online. You’re in luck, because David recently interviewed a top producer on Facebook, Jim Chao, who earns more than $10,000 per month off of Facebook alone. Click on the following link now to listen in to the Top Secret Facebook Strategies!
Recent Comments