A Video Tour of Chris's Home (One of the Top marketing master's of branding)
Are you the village idiot? No one ever thinks they are. If you own or are thinking about starting your own home business don’t be the village idiot who brand’s their business. It does not matter how great your product or service is because there will be more people doing the same thing you are offering. Personally branding you and not your business has never been more important than in today’s market.
Folks just do not brandn themselves very often. If I asked you who the richest people in any industry are you can most likely identify who they are, but very likely do not know all of what they even do.
The top people in your industry are the top ones because they have branded themselves. When the business they own changes or the market shifts into a crisis those who brand a business or product are in trouble. Plus they never really would have reached their peak branding their business and not them personally.
When they learn to brand themselves it won’t matter if they quit the industry or business. Leaders brand themselves and draw followers who buy from them because their personal branding makes people like them. For example if you have something in the communications market. Well there are countless people selling and offering the exact same thing in your industry as you and you will never stick out if you are branding the same thing everyone else is and that is the product brands you are selling.
From day one brand you and your own story and then no one can compete against you. You draw to you those like you and you prefer to work with those you like and they will buy from you when you brand you. We love as people to buy from people we like. When is the last time you bought anything from someone who annoyed you or you didn’t like? How many times have you bought something from someone who you enjoyed talking to and if not for that person you wouldn’t have bought it.
Yes, giving samples at the grocery store works. Yet, have you noticed how many times the person serving the samples influenced you to try the sample? When checking out ever notice how you look for the happy people and not the mad looking ones?
When you go to buy a car or pick out a realtor you enjoy working with someone you like and enjoy talking to. We do this in all areas of life we look for people we like and connect with and want to work with.
It is rare anyone knows how to really use this secret and put it in action in their home business or small business. They are the ones making a lot in business.
You have to take it to large scales to do large volumes of business. You also want to take your business and automate it as much as possible. The internet has made 6 figure income creation in a year for many possible and for some even in a month. Today domain names and website hosting through internet companies have made getting a website fast, easy and very affordable for everyone.
How to use the internet to brand yourself and not your business.
When you start or expand a home business you need to build a website that brands you and your story. From start to finish you want your website visitor to get a feeling like they have met you in person and talked with you. They know your story and in many ways are likely to relate. You and me are a lot alike in our stories. There is no one without struggles. People of all walks will face financial obstacles. Everyone wants to be successful in life and will have trials on the way to it. You can simply tell your story and your journey of how you have done everything in video and people can start to connect with you.
Once you have made that connection you are in a very good position to share about what changed your life and how it did. You are no longer in the old position of trying to sell or push something on someone else. You are simply sharing your story online and when you use video to do it you can do it far better than you can without video.
Starting out you will not likely have a success story so you will lack that aspect. What you need to do is simply share your vision and what you are working on building and allow people to connect with you in your vision and where you are going. Naturally once you have found success you can share your story of success and your business will enter phase two of rapid growth. You have to have a flow of people who follow you and then when it grows you will find very loyal followers.
There will come a time when you have branded you so well it won’t matter what business you are in because people are following you and not a business.
Stay in constant contact with those who are your prospects. You can do this in simply using a list management service to allow people to opt in to your email list. They enter their name and email address and then are put on a list where you can even setup a series of emails to be sent to them each day or every so many days. You can build extreme loyalty on auto pilot by having 15-25 emails pre-written and set to be sent to your new email opt ins who visit your website over a period of 30-60 days. Then send everyone on your list a email once a week about you and your business. When you brand you people will start buying from you because of you and not your business or product and you will crush your competition. You can actually be selling your product or service to people for full price and they will buy from you at full price instead of the other guys in town who are offering a sale or discount. Why? Simply because you have branded yourself as the authority and expert and people like you and feel like they know you. You may never meet most of your customers but they will feel they know you and buy from you. All the while the other guys going against you will be clueless as to how you do so much business and never discount your prices. They the whole time offering sales and spending mega dollars on ads branding their business and without results even close to what you get.
We used these secrets to make our business into a global powerhouse of sales and now do over 6 figures a month. Nearly all sales made through the system we’ve built are done on auto pilot now. Our team members are branded and make the process easy and automated for everyone.
If you want to learn more about earning money online and how to grow your existing business online we offer a free member back office to our members.
To get your free member back office account to the Pizza Boy Club where our top income earner who started at 21 as a pizza boy delivery boy went on to make 6 figures in one month after just 6 months of using these methods come get your account today at http://www.pizzaboyclub.com/theclub/
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