What are mobile billboards? Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.
You can see it in various forms. You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.
Why are people using this form of medium to get their message or brand across? I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.
First of all, lets talk about cost. Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.
With its rates being very cheap comparably if not better, there is something else that tilts it in it’s favor. Actual impressions or exposure to the consumers.
Compared to regular billboards a consumer could just drive by it without noticing it.But the way in which a mobile billboard get’s it’s message across, it is much more effective.And the way it accomplishes the task is by being smack dab in the consumer’s face. You can’t just drive by it.It is right in front of you at eye level, stuck with you in traffic
This is very powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.
That is one of the obstacles that TV and Radio face as traditional forms of advertising. With the advent of Tivo and satellite radio, a consumer could practically live commercial free.
So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.
If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It yells at you for attention. And when the consumer really has nothing better to do in traffic, you really don’t have to scream that loud.
With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business. More leads and more customers are bound to come using this method of advertising.
You are guaranteed exposure.You are practically ensured of having your ad read. What more can an advertiser want.
You can see that it is working by the sheer number of many more businesses using it to advertise. In 2004 alone, there was over $5.8 billion spent on this form of advertsing. With all that money being spent, it must be working.
So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.
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