I founded a web company that provides help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses all over the world and whenever I explain to folks I meet what I do, I consistently get asked the same question “Given my working knowledge, how could I capitalize on this and make earn a living from small business consulting? I’m always willing to provide my opinion as I am privileged enough to spend a big part of my day communicating with small business owners and workers always prepared to discuss their problems and needs.
Here are my standard answers which I hope you will find useful:
The internet is a perfect platform for finding customers and it makes it easy to talk with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with valuable insights and help them tackle problems.
Information marketing – repurpose and sell your expertise to small businesses everywhere via the net
Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The tools to construct high quality material are widely available on the web. Constructing a course in simple to use internet formats is now easy and affordable. You just have to be prepared to dedicate a little time learning and practicing with the systems. The objective here is to produce [content.
You have to begin with the end in mind. Consultancy and Information marketing go hand in hand and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be needed by others then produce a no longer than 120 secs video to present yourself and your expertise to your potential client(s). Unless you know the potential client(s) precise problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now deploy the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting prospect(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Continual interaction with your list will uncover people’s needs that will help you define what to sell. The more people on your list the more consulting and information marketing opportunities you will find. If you would like to discover more about how to do this then visit any of the links in this article. I would be more than willing to help you.
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