An important part of optimizing your written articles for the search engine is via keyword density and the position of those terms. You need to know how to place the keywords in the article so that when the search engine spiders read your site they see the relevant keywords.
What is a Keyword?
A keyword is a word or phrase that is going to be located in your article several times, not just once as that would make every word a keyword. When a spider determines that you have a word located various times in an written article, it will determine that your page may be helpful to people that search for such a keyword.
Over Optimizing Your Written Articles
It is essential to note that there is also such a matter as over optimizing your written material for particular words, this is known as “keyword stuffing”. When you stuff keywords in an written article a spider will detect that you are attempting to trick it into positioning your written article high in the search engine results for that word, and will alternatively penalize your site and your site for doing this. Keyword stuffing is so risky that if you are not cautious you can wind up getting the ratings of other pages on your web site dropped or worse you can get blacklisted by search engines for doing this to often.
What is Keyword Density?
Keyword density is figured on the number of occasions that you position the keyword in your written article. Most employ a percentage to settle how many occasions they might put a keyword in an written article. For example, if you have a 500 word written article and want to attain a keyword density of 5%, then you will need to have the keyword in your written article exactly 25 times.
There are umpteen guides that make suggestions on what is the ideal keyword density and what the hypothesis behind that number is. When all is said and done you are going to need to solve the density that brings you the most profits. Each webmaster has their own density that they like to attain based on previous results. Provided you do not over optimize and you are producing sufficient profit from your rankings, then you can choose whatever keyword density you wish.
The Right Density
No matter the density that you opt for to employ you want to place more keywords at the beginning of the written article and at the end so that you create an hourglass effect. Keyword density is essential so that your article climbs the rankings and generates the sum of money you are searching for.
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