I work for a Saas company that supplies help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses all over the world and whenever I explain to folks I meet what I do, I constantly get asked the same question “Given my working knowledge, how could I put it to use and make earn cash quickly from small business consulting? I’m always willing to supply advice as I am privileged enough to spend a significant portion of my day interacting with small business owners and personnel enthusiastic to go into detail about their challenges.
This is what I tell them:
The net is the best way for finding customers and it makes it simple to communicate with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new knowledge and help them fix issues.
Information marketing – repurpose and sell your expertise to small businesses everywhere via the net
What I discuss here is equally appropriate to businesses of any size. You can repackage and sell your expertise in a digital format such as video, audio or documents. The systems to make superb content are readily available on the world wide web. Creating a tutorial in easy to consume web ready formats is now easy and affordable. You just have to be prepared to spend a little time understanding the systems. The objective here is to make [content.
You have to decide what you want to achieve. Consultancy and Information marketing go hand in hand and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be in demand by others then make a no longer than 120 secs video to promote yourself and your expertise to your potential client(s). Unless you know the potential client(s) exact problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This approach is ideally suited to situations where you are individually targeting market. The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to discover more about how to do this then click on any of the links in this article. I would be happy to help you.
Recent Comments