Many people first got a real opportunity to experience online sales for themselves when Ebay launched and revolutionised the whole trading market. It opened up the second hand trading market to a truly global scale and started a whole new breed of amateur online shop keeper, who later went on to start trading new items as well. Ebay is still going strong but now with the rise in social media sites such as Facebook, Twitter and MySpace, the online trading markets are stronger than ever.
Facebook first saw the potential in allowing people to advertise items on their site a very short time after they launched. They termed their new section ‘Facebook Marketplace’ and it soon became very popular, with many people even setting up their own shops to trade their goods. Being able to advertise online is nothing new however and sites like Gumtree and Craig’s List have done very well through allowing people to do this, but they find themselves struggling to compete against the newer socially-led networking sites. They allow buyers and sellers to interact with each other in many more ways, including being able to trade photos easily, see friend’s recommendations or even ask online experts before they buy. For example, before you make that commitment to buy one of those second hand bikes you can request more pics, query your friends about it, or ask those people who are hanging out in the cycling community section if you are making the right choice, and if not, what is the right one?
Moreover, people now even have the ability to actually seek out items that they are looking for via sites such as Twitter. For example an extreme sports enthusiast might post on their twitter profile that they are looking for 7’6” surfboards, and because of the potential size and power of the networks here, they will likely find multiple people very quickly who have suitable surfboards for sale
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