For any internet marketer just starting out there are a wealth of decisions to make.One of the most important being whether to design a web page or lead generation page?”
Web pages:
- A web site is the belt & buckles of your business; a showcase for your products and services that, ultimately, invites your prospect to either sign up or not, buy or not. If they like what you have to offer; the quality and price look good compared to others; your products are in stock and the delivery is reasonable, they’ll buy. If not, they won’t. But there is little interaction. To show them the value of buying from, or working with, YOU. If you are in the business of marketing, consider creating a landing page, since the biggest asset you have in marketing is yourself.
Landing Pages:
- A landing page is a website page that is created for one purpose – to persuade the site visitor to convert into a customer by making a sale, completing a form (thereby becoming a qualified lead), signing up for a newsletter, accepting a free offer, etc. This allows you to build up trust with the visitor by giving value and, in time, they may eventually become either a customer or a business partner. This trust is what will keep your prospect with you for many years, and needs to be earned.
It is clear, then, that the two methods of lead generation serve two different purposes.
If you’re inexperienced with creating landing pages, we recommend marketingmakeovergenerator. It is an all-in-one landing page generator with a number of excellent templates that can be modified and personalised, together with an autoresponder series that you can set up for a large number of campaigns
If you like the idea of creating a landing page, have a look at the advice given at www.adwordshowtos.com/learn/build-good-landing-pages.html that shows you how. The internet is flooded with information, and choosing the right path for you is not easy. It demands your time and patience if you are to succeed, but there are plenty of successful internet marketers out there right now who are testament to the fact that it can be done.
Gloria Booth is a business owner & internet marketer. For ideas on how to build your business on a limited budget, click here, or visit our blog
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